Back when Aston Martin was known as Racing Point, the outfit had their cars painted pink considering the brand identity of BWT, an Austrian water treatment company.
Now Aston Martin sports a signature green color since 2021.
What did BWT CEO say?
“Lawrence Stroll understands my point of view,” Andreas Weissenbacher, CEO of BWT, told Speed Week.
“If the Aston Martins were pink, the title sponsor Cognizant would also have more fun because the brand recognition would be much higher.
“From a historical perspective, the British racing green is certainly understandable to many, but not to me. From a business point of view, it’s wrong.
“As it is, the Aston Martin does not stand out on TV,” he insisted.
BWT looking to make a name in F1
BWT is starting to make its presence known in the sport.
For instance, they took the naming sponsorship rights of the race this weekend along with trackside branding.
Weissenbacher was asked if they would be sponsoring other races this season to which he stated, “It’s a question of financial feasibility. We have to be very careful.”
Additionally, he was also asked if they are considering negotiating with other teams to which he assured, “We have a very professional cooperation with them. I am not negotiating with other teams.”
Perez’s win was the highlight for BWT
When asked what was his biggest disappointment, “That I have not yet been able to convince Lawrence Stroll to make the Aston Martin pink.”
“It’s not out of selfishness, but out of pure reason. A pink car simply attracts more attention and has a much stronger advertising effect,” he said.
We can only wait and see if Stroll is convinced and if Aston Martin will ply in pink on the grid.
Let us know what you think in the comments below!
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