Aston Martin to turn pink? BWT is adding pressure on the team – “It’s a question of financial feasibility”

A prominent Aston Martin sponsor has revealed that they are trying to convince Lawrence Stroll to part ways with the new ‘British racing green’ livery.

Back when Aston Martin was known as Racing Point, the outfit had their cars painted pink considering the brand identity of BWT, an Austrian water treatment company.

Now Aston Martin sports a signature green color since 2021.

What did BWT CEO say?

BWT’s trackside branding at the Styrian Grand Prix; Source:

“Lawrence Stroll understands my point of view,” Andreas Weissenbacher, CEO of BWT, told Speed Week.

“If the Aston Martins were pink, the title sponsor Cognizant would also have more fun because the brand recognition would be much higher.

“From a historical perspective, the British racing green is certainly understandable to many, but not to me. From a business point of view, it’s wrong.

“As it is, the Aston Martin does not stand out on TV,” he insisted.

BWT looking to make a name in F1

BWT is starting to make its presence known in the sport.

For instance, they took the naming sponsorship rights of the race this weekend along with trackside branding.

Weissenbacher was asked if they would be sponsoring other races this season to which he stated, “It’s a question of financial feasibility. We have to be very careful.”

Additionally, he was also asked if they are considering negotiating with other teams to which he assured, “We have a very professional cooperation with them. I am not negotiating with other teams.”

Perez’s win was the highlight for BWT

Weissenbacher also mentioned that the most prominent moment for BWT in Formula 1 was when Sergio Perez won in pink last year.

When asked what was his biggest disappointment, “That I have not yet been able to convince Lawrence Stroll to make the Aston Martin pink.”

“It’s not out of selfishness, but out of pure reason. A pink car simply attracts more attention and has a much stronger advertising effect,” he said.

We can only wait and see if Stroll is convinced and if Aston Martin will ply in pink on the grid.

Let us know what you think in the comments below!

Popular Post:

Mike Tyson Record | Conor mcgregor Record | Khabib Record | Anthony Joshua Record | Floyd Mayweather Record |Ben Askren Record |Darren till Record |Roy Jones Jr Record | Ryan Garcia Record | Israel Adesanya Record | Manny Pacquiao Record | Mayweather Record | Dustin Poirier Record | Francis Ngannou Record |Nate Diaz Record | Anderson Silva Record | Canelo Record | Tony Ferguson Record | Mcgregor Record

Formula 1 Popular Post:

Lewis Hamilton Net Worth  | Michael Schumacher Net Worth | Max Verstappen Net Worth | Lando Norris Net Worth | Sebastian Vettel Net Worth | Claire Williams Net Worth | Nico Rosberg Net Worth | Sergio Perez Net Worth | Romain Grosjean Net Worth | Toto Wolff Net Worth | Hamilton Net Worth | Fernando Alonso Net Worth | Frank Williams Net Worth | Niki Lauda Net Worth | Michael Latifi Net Worth | Kimi Raikkonen Net Worth | Ron Dennis Net Worth | Martin Brundle Net Worth | Angela Cullen Net Worth

Read More: Sergio Perez uncomfortable in car despite early success – “Have to find a bit of fine-tuning”

Add Comment