Santos Saúl Álvarez Barragán, popularly known as Canelo Alvarez is a professional boxer from Guadalajara, Jalisco, Mexico.
Canelo is considered to be one of the most popular boxers in the world. He is ranked no.1 amongst the pound-for-pound fighters according to the Ring Magazine.
The fighter boasts of holding many world titles in various weight classes, including the current Unified WBA (Super), WBC (Franchise), Ring magazine, and lineal middleweight champion, and WBA (Regular) super middleweight champion.
Canelo became interested in the sport at a young age after witnessing his brother Rigoberto train. He began his professional career when he was 15 years old. He won the Junior Mexican National Boxing Championships in 2005 and the Junior Mexican National Championships in 2004.
Canelo had his first professional fight with Abraham Gonzalez. He won the fight against Gonzalez via TKO in the fourth round of the match. The fighter has not looked back since then. He currently holds 11 major titles.
According to BoxRec, Canelo has won 36 of his 54 fights via knockout. With this record, he holds a knockout percentage of 63%.
Canelo tasted his only defeat with Floyd Mayweather in a highly anticipated fight back in the year 2013. He holds a record of two draws against Jorge Juarez and Gennady Golovkin respectively.
Canelo had a number of high-profile battles against a lot of champions and legends. The Mexican has defended his titles against Shane Mosley, Josesito Lopez, Julio Cesar Chavez Jr., and others.
Canelo followed in the footsteps of a few others in 2019, defeating Sergey Kovalev to become a four-division world champion.
Canelo fought Callum Smith to earn the WBA super-middleweight champion in December 2020. As a result, things are looking good for 2021.
As per reports by Celebrity Net Worth, Canelo holds a record net worth of $140 million till date. His primary source being boxing; the fighter’s worth sky-rocketed after the 5-year deal he had signed with DAZN and Golden Boy Promotions.
The champion inked a $365 million contract with the organisation in 2017. He received a total of $135 million from the contract but later got into a legal conflict with his team.
Being such a well-known athlete presents Canelo with many advantages. Throughout his career, the boxer has had several endorsements. He began working with Under Armour in 2012 and has used the company’s clothing and gear in all of his training camps and fights since then.
Canelo also signed a partnership with Everlast in 2014, which sponsored his gloves for several fights; nevertheless, the champion currently competes with Cleto Reyes gloves.
Tecate, a Mexican beer manufacturer, is presently endorsing him. Alvarez also has a connection with Hennessy, an alcoholic beverage firm.
According to Forbes, the fighter makes a hefty $2million from his sponsors and endorsements alone.