The previous season of Formula One was unbelievably gripping, with both Lewis Hamilton and Max Verstappen in contention to win the championship till the final race in Abu Dhabi.
While everyone needed a bit of a breather in the aftermath of the most controversial endings to a season in recent times, it undoubtedly would have led to the Netflix Drive to Survive crew finding some amazing behind-the-scenes footage.
The docuseries has caught the imagination not only of fans, but has also helped bring an entirely new community into the F1 fan brigade.
It has now been reported that the fourth season of Drive to Survive will be aired on Netflix on March 11.
The unreal amount of drama that we witnessed last season might even get those people interested who are yet to watch the popular series.
The Drive to Survive impact
Drive to Survive has had a pretty big impact in terms of capturing a new audience. An ESPN report claims that the first 14 races of the 2021 season was witnessed by 931,000 viewers.
This shows a 53% increase on the 2020 statistics which were already 40% up on the previous season.
“There is not a way to quantify if the Netflix series has contributed to the audience increases, but it’s all positive,” John Suchenski, director of programming and acquisitions at ESPN, said in a recent interview.
“Having additional F1 content out there that reaches a wide and different audience helps increase awareness and interest, and hopefully incentivizes them to tune into the races.
“A rising tide lifts all boats.”
One can expect the Max Verstappen and Lewis Hamilton rivalry to be the central theme in this year’s edition. However, given how certain drivers have termed it as being ‘fake’ and exaggerated in the past, it will be interesting to see how Netflix depicts events that took place throughout the season.