Alfa Romeo has already announced that its deal with Sauber F1 will come to an end at the completion of the current season.
It is now being rumoured that the Italian company could look to sponsor Haas starting from next season.
This rumour has been substantiated by reputed journalist Dieter Rencken, who claims that Alfa Romeo wants to remain in the sport and that Haas could prove to fit the bill in terms of its desire to do so.
Haas recently acquired a new title sponsor Moneygram in a deal worth approximately $20 million per year.
Moneygram’s colour scheme interestingly matches that of Alfa Romeo being red, white and black.
This might lead us to believe there could be some logic behind this partnership.
Haas ended ties with Uralkali following Russia’s invasion of Ukraine in a move that also led it to oust Nikita Mazepin from its driver lineup.
The new sponsorship deal with Moneygram proves to be an important one for the American team as it could help them push towards the cost cap for the first time.
Sitting in eighth position in the constructors’ championship, this has been Haas’ best season in the sport and therefore, a sponsorship with them could be a good move.
Previously, Haas had Rich Energy as its main sponsor in 2019.
CEO William Storey had at the time spoken of his lofty ambitions for Haas and his energy drinks company, claiming that he soon wanted to take on the likes of Red Bull.
However, this partnership didn’t quite materialise as Haas was unable to do the talking on the track and the deal was cut short following the 2019 British Grand Prix.
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