McLaren announces extension with important hospitality partner

McLaren have announced an extension with their long-term partner Hilton Hotels, strengthening a bond that goes back a long way.

McLaren and Hilton have been associated since 2005. The Hilton name and logo has featured prominently on their F1 cars, and will continue to do so in the upcoming season.

With F1 hosting a record-breaking 23 races in 2022, there will be a lot of travel involved. For the men from Woking, their homes away from home will be the comfortable rooms at Hilton. There will also be a programme bearing prized through the Hilton Honors membership scheme, with one of them being a boy taken to school by McLaren driver Lando Norris in one of their cars as part of ‘Ride to school with Lando’.

As a result, McLaren have announced an extension with Hilton Hotels, with both parties thrilled by the renewal.

As quoted by GP Fans, McLaren CEO Zak Brown said, “We are delighted to extend our partnership with Hilton, a long-standing and supportive partner of the McLaren Formula 1 team.

“Hilton is a global brand which excels in providing the best experiences across travel and adventure for its customers.

McLaren announce extended stay with long-time partner
McLaren and Hilton will be partners for the foreseeable future. Source:

“As part of the partnership, we will continue to produce collaborative campaigns that bring together our aligned approach to travel and experience for customers and fans around the world.”

Welcome to the Hotel Hiltonfonia

Hilton chief commercial officer and EVP Chris Silcock added, “Our partnership with McLaren allows us to offer once-in-a-lifetime experiences to our Hilton Honors members and to create authentic and engaging content.

“As brands, our aims align on innovation, culture and performance, so it’s exciting to be extending our long and successful partnership.

“We also take pride in showing our commitment to offering the warmest Hilton welcome, by providing a home away from home for the McLaren race team when they’re travelling around the globe.”

Read more: Seidl offers season review for McLaren – “We set our objectives quite high”

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