Pink Panther: BWT expresses interest in sponsoring Williams

Williams may well opt for pink livery on the grid if latest reports linking it with Austrian water company BWT are to be believed.

BWT is reportedly keen on continuing its involvement in F1 after its deal with Racing Point ended at the end of the previous season. Since then, Racing Point has been rebranded into Aston Martin.

Back in 2017, Force India had switched to a pink look after teaming up with BWT, which leads to the suspicion that Williams may also maintain the same colour if a deal is struck between the two parties.

Racing Point used pink livery for four seasons before Aston Martin brought green with it.

Williams has been without a title sponsor since last month after its deal with ROKit ended. It has now been reported that preliminary talks between Williams and BWT have taken place.

Williams will participate for the first time without the influence of the Williams family following the sale of the team at the end of last season. was denied any clear answer when the website went to Williams with a response to the speculation.

However, Williams revealed that it was “shaping an exciting new brand direction and commercial strategy”.

“Williams Racing is shaping an exciting new brand direction and commercial strategy and this is resulting in significant interest as we begin a new era for the team.

“By their nature, these discussions are confidential so as a policy, we do not comment on any specifics or speculation,” a team spokesperson said.

The website further clarifies that Williams has no role to play in Rich Energy’s claims of making a return to the sport.

When Williams released a short teaser video of its latest challenger, there were not many detailed images. However, it was clear that the team intends to use an all-navy livery. At least that is how it is for the time being.

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