The Norris Nuts is a popular Australian family YouTube channel founded by Sabre Norris and later expanded to include her siblings and parents named Sockie, Biggy, Naz, DIsco, Mama (Brooke), and Papa (Justin).
They are estimated to have a net worth of $5 million. Sabre Norris is a young Australian professional surfer and skateboarder who went viral on YouTube after becoming the first female in Australia and the third female in history to land a 540 on a half pipe.
She is also the second-youngest surfer to have competed as a wildcard in a World Surf League event, having done so at the Sydney International Pro. She has been featured in major news outlets such as MTV, Perez Hilton, the New York Daily News, and The Ellen DeGeneres Show.
Their content consists primarily of vlog videos of her and her family participating in various activities several times per week. They also have two other channels dedicated to gaming and challenges.
How much do Sabbre Norris and the Norris Nuts make on Youtube?
As of 2019, the channel has over 4 million subscribers and has received over 850 million views. It receives an average of 2.7 million views per day from various sources. The ads that appear on the videos are expected to generate an estimated $11,000 per day ($4 million per year).
After YouTube takes its cut, YouTubers are paid between $2 and $7 per 1000 monetized views. The percentage of monetized views ranges from 40% to 60% of total views.
All of this is influenced by a variety of factors such as the device used, the viewer’s location, ad inventory, the number of ads on a video, how many people skip the ads, the type of advertisement, ad engagement, the type of content, and so on.
The price of an ad view is determined by an auction between advertisers based on the number of views. Advertisers must bid at least $0.01 per view.
There is also a programme called Google Preferred that allows large corporations to focus ads to the top 5% of most popular content. The ad rates are greater than usual.
Aside from commercials, YouTubers also earn money through YouTube Red subscribers, who pay a monthly fee to view premium material on YouTube as well as watch videos without commercials. They get compensated based on the amount of time people spend watching their videos. The longer viewers watch their films, the more money they earn.
Sabre Norris earns extra money as a professional athlete. Companies such as Netflix, Playlight Savings, Oculus, Crayola Glitter, and many others offer the siblings lucrative brand opportunities.