It was recently announced that Aston Martin recruit Sebastian Vettel would become the brand ambassador in a deal with the team’s sponsor BWT.
The deal will see Vettel campaign against the use of plastic bottles. Vettel has spoken in the past about being someone who cares a lot about the environment and in a sense, it is a good fit for him to be involved in this initiative.
However, it has also meant that the driver was forced to unveil a distinctly different helmet design this season.
This year, Vettel will be seen sporting a pink helmet owing to the partnership with BWT.
Vettel has had some of the most stylish and eye-catching helmet designs in the past. He usually opts for a white colour base and adds the German national flag colours to it. However, that will not be possible this season.
The German driver was quick to clarify his position on this change.
“I don’t have any pride in my way to stick to the German flag. The design is similar, and the core is still the same, but obviously the message is clear.
“I think Formula 1 is pushing very hard to get rid of plastics in the paddock. I’ve been doing my best the last couple of years, so I think there’s just solutions out there.
“Companies such as BWT are delivering those type of solutions.
“We all should thrive and have to thrive for a better world and better future.
“I think the main thing is to create an awareness. It’s a small thing, to paint your helmet in a different color, but it reaches quite a lot of people, so I’m happy to hear that you noticed.”
Interestingly, the helmet he unveiled recently is rather different from the one he used in testing. The helmet he used during testing did have the national flag colours of Germany embodied on it. There was also a white element to the design. His designer has obviously been working over time.
While all of this will surely be secondary to the team’s interests, Aston Martin will be irked by the problems they have faced during pre-season testing in Bahrain.
Many speculated that they will be a true force to reckon with, but now the assessment has changed to it not being a joyous entry for the British outfit.
Do you believe Aston Martin has what it takes to compete this year or will they be involved in a lower midfield battle?